In addition to Section 1163.12, signs in the C-3 District shall comply with the following supplemental regulations. In the event these regulations conflict with other sections of this Chapter, these regulations shall govern.
(a) Signs attached to buildings shall be placed on the building façade in a manner that respects the historic placement of signs. Sign backgrounds shall be a maximum of two (2) feet high and shall not project more than six (6) inches from the face of the building nor extend to within two (2) feet of the edge of the face of the building to which the sign is attached.
(b) Permanent signs shall be placed so that their lowest point is not less than nine (9) feet and their highest point is not more than 14 feet above the sidewalk. It shall be the intent of this subsection to have signs on adjacent buildings be in a straight level line along the bottom of the sign.
(c) Sign lettering shall not exceed one-half the height of the background. If, however, the sign is comprised of individual letters, the lettering shall have a maximum height of one (1) foot and shall not extend within two (2) feet of the edge of the face of the building to which the sign is attached.
(d) Awning or canopy signs and freestanding signs shall not be permitted in the core area of the C-3 District.
(e) All illuminated signs shall be lighted externally except that back-lighted lettering may be allowed within an opaque background.
(f) Externally illuminate permanent signs shall comply with the following:
(1) Fluorescent tubes or bulbs shall not to exceed 200 watts each.
(2) Each bulb or globe in which the bulb is to be encased shall be no less than eight (8) inches in diameter.
(3) Such bulb/globe shall be closer than four (4) feet to any other bulb or globe on the building.
(4) Fluorescent tubes shall not exceed 200 watts per four (4) feet of sign.
(5) All fluorescent tubes shall not be visible from ground level.
(6) The direct lighting bulb or bulbs shall be placed so that neither the illuminated sign nor its direct lighting bulb are less than nine (9) feet above the sidewalk in front of the shop.
(g) Sign backgrounds shall be of an opaque material in a color harmonious with surrounding signs along the street on which the building fronts, as approved by the C-3 Design Review Committee.
(h) Letters shall be constructed of metal, plastic or wood or painted directly on the background in a color harmonious with surrounding signs along the street on which the building fronts, as approved by the C-3 Design Review Committee.