The area and height of signs shall be regulated based on the district in which the use is located, the physical characteristics of the sign and the intended function of the sign. Signs in commercial and industrial districts shall conform to the maximum area and height limitations set forth in Schedules 1163.06 and 1163.07, and the supplemental standards set forth in Sections 1163.05 through 1163.09 and Section 1163.13.
(a) Maximum Area of Business Identification Signs in Commercial and Industrial Districts. The area of business identification signs shall comply with the following:
(1) Signs Attached to Buildings. The area of signs attached to a building shall comply with the following:
A. The total area of all identification signs shall not exceed the area computed by applying the formula contained in Schedule 1163.06, except as otherwise specifically permitted in this Chapter.
i. This maximum area shall be the sum of the areas of all identification signs attached to the building, including wall signs and awning or canopy signs, and shall also include the area of instructional signs unless such instructional signs are determined to be exempt pursuant to subsection B below.
ii. Notwithstanding the above standard, each building shall be permitted a minimum of 40 square feet of identification signs attached to the building.
B. Under-canopy signs shall comply with the maximum area set forth in Schedules 1163.06, the area of which shall not be included in the sum total set forth in Subsection (a)(1)A., above.
(3) Window Signs. The maximum area for permanent identification signs placed in or painted on a window shall be the percentage of the window area specified in Schedule 1163.06.
(b) Instructional Signs. The area of instructional signs that are clearly intended for instructional purposes, as determined by the Planning Commission shall not be included in the sum of the area of identification signs, provided such signs comply with the following:
(1) The sign is not larger than necessary to serve the intended instructional purpose, and
(2) The sign is not in a location and does not possess design characteristics that constitute or serve the purposes of an identification sign.
(c) Bonus Sign Area. Additional area for business identification signs attached to buildings shall be permitted for any lot in a Commercial or Industrial District that meets the following requirements.
(1) Corner Lots and Side and Rear Entrances. The maximum allowable area for identification signs attached to a building shall be increased beyond the allowable area set forth in Schedule 1163.06 in compliance with the following:
A. Additional area shall be permitted when a building has a secondary frontage as defined in Section 1163.03 (c)(3).
B. The increased sign area for each secondary building frontage shall be 75 percent of the sign area permitted for the primary frontage, provided that:
i. The additional sign area is utilized only on the secondary building frontage.
ii. The sign area permitted on the principal building frontage may, however, be redistributed along the secondary building frontage(s), provided that the total sign area facing the secondary street(s) or parking lot, does not exceed the formula set forth in Schedule 1163.06 based on the length of the building frontage.
(2) Large Building Setbacks. The maximum allowable area for identification wall signs may be increased by one-half square foot of sign area for each foot of building frontage when the principal building is set back more than 200 feet from the principal street on which the building is located. When only a portion of the building is set back more than 200 feet from the principal street, the sign area may be increased by one-half square foot of sign area for each lineal foot of that portion of the building which is more than 200 feet from the street and the additional sign area is included in a sign placed on that portion of the building.