In addition to ensuring compliance with the numerical standards of these regulations, the Planning Commission shall consider the proposed general design arrangement and placement of the sign according to the following criteria:
(a) Design Criteria.
(1) The lettering shall be large enough to be easily read but not overly large or out of scale with the building or site.
(2) The sign should be consolidated into a minimum number of elements.
(3) The ratio between the message and the background shall permit easy recognition of the message.
(4) The size, style and location of the sign shall be appropriate to the activity of the site.
(5) The sign shall complement the building and adjacent buildings by being designed and placed to enhance the architecture of the building.
(6) Signs shall be designed with a limited number of, and harmonious use of, colors.
(7) Signs, if seen in series, shall have a continuity of design with the style of sign generally consistent throughout the building or block.
(8) Instructional signs shall contain the minimum information and the minimum area necessary to convey the message and instruct the viewer in the safe and efficient use of the facility.
(b) Illumination. Signs shall be permitted to be illuminated in compliance with the following:
(1) Light sources shall be shielded from all adjacent buildings and streets.
(2) Lights shall not be of such brightness so as to cause glare that is hazardous to pedestrians or motorists, or cause reasonable objection from adjacent residential districts.
(3) Signs shall not include flashing, moving or intermittent lighting in which any part of the message changes at a rate of more than once every 10 seconds.
(4) The illumination of signs shall not obstruct traffic control or any other public informational signs. Signs visible from sight lines along streets shall not contain symbols or words, or red and green lights that resemble highway traffic signs or devices.
(c) Construction Standards.
(1) All signs shall be constructed in a professional manner in conformance with the appropriate building code and other applicable zrequirements of the City and shall be structurally sound and located so as to pose no threat to pedestrian or vehicular traffic.
(2) Permanent signs shall be fabricated on and of materials that are of good quality and good durability.
(3) All signs shall be rigidly secured and no sign shall swing from a bar, crane, awning or other sign. No part of any sign shall be revolving, oscillating or otherwise designed to move to attract attention.
(4) No sign shall be erected so as to project over or obstruct any window, door, fire escape, balcony, platform, stairway, ladder, vent or other means of ingress of any building.
(5) No sign shall be located on the roof of any building.
(6) Temporary signs shall be durable and weather-resistant, non-illuminated and fastened or anchored sufficiently, whether attached to the building or positioned in the ground.
(7) No sign shall be located in the public right-of-way or attached to a utility pole, tree, trash receptacle, bench or other structure not intended or approved as a sign support.