V. SIGNAGE GUIDELINES.
Brunswick Town Center–Special Planning District Number 2
Part I: General Signage Guidelines
Commercial–less than 20,000 Sq. Ft.
Commercial–greater than 20,000 Sq. Ft.
Institutional/Office
General
Type
Identification
- Primary
- Ancillary
Identification
- Primary
- Ancillary
Identification
- Primary
- Ancillary
Directional
- Primary signs are wall-mounted or ground-mounted
- Ancillary signs are marquee, awning or window signs
Quantity
- One primary sign/business (wall-mounted)
- One primary sign/business (ground-mounted, type 6 only)
- One ancillary sign/business (except window signs)
- One wall-mounted rear facade sign for Main Street commercial only
- Two primary (wall-mounted)
- One primary (ground-mounted)
- Six ancillary
One primary sign/business**
No more than 2/access drive
** If a building is multi-tenant, one additional sign is permitted to identify the building as a whole
Configuration
- Wall-mounted, marquee, awning
- Ground-mounted (Type 6 only)
- Pole-mounted (Type 6 only)
(marquee signs are projecting signs perpendicular to the building face)
- Wall-mounted
- Ground-mounted
- Wall-mounted
- Ground-mounted
Pole-mounted signs, on type 6 buildings only, must coordinate with the development signage and street furniture (See Part II of table)
Size
Primary wall-mounted: Not to exceed 2 sq. ft./linear foot of building frontage
Primary ground-mounted: Not to exceed 24 sq. ft./face
Ancillary: Marquee, awning signs not to exceed 12 sq. ft.; must not project more than 3 ft. from building face.
Pole-mounted not to exceed 15 sq. ft. per side
Window signs not to exceed 25% of total clear glass area
Rear facade: not to exceed 1 sq. ft./linear ft. of business frontage
- Primary (wall) - not to exceed 2 sq. ft./linear ft. of business frontage
- Primary (ground) - Not to exceed 50 sq. ft. per side
- Ancillary - not to exceed 200 sq. ft. total
- Window signs not to exceed 25% of total clear glass area
- Wall-mounted - 1 sq. ft./linear ft. of business frontage, not to exceed 50 sq. ft.
- Ground-mounted not to exceed 24 sq. ft./ face of sign
- Directional not to exceed 24 sq.ft. each
Height
Poler-mounted - not to exceed 15 ft.
Allow 8 ft., 6 in. clear height below all signs
- Ground-mounted not to exceed 6 ft. high
- Ground-mounted not to exceed 6 ft. high
Material
Primary - Rohm & Haas plexiglass faces; metal
- Primary - Acrylic
- Ancillary - Acrylic
- Metal
- Fiberglass
Signs painted on walls not permitted in any district
Color
Subdued colors
Avoid primary and bright colors
Colors should coordinate with development signage wherever possible. See Part II of Table
Location
Signs affixed to buildings should fit within architectural framework of building
Awnings/marquees - must be located below cornice
Signs affixed to buildings should fit within architectural framework of building
Signs affixed to buildings should fit within architectural framework of building
No signs shall be permitted in the public right-of-way, except marquee or awning signs. Marquee signs may project into the public ROW by a maximum of 3 ft. Awnings may project into ROW by 8 ft. maximum. Roof-top signs are not permitted in any district
Illumination
Individual internally backlit channel letters (except pole-mounted signs, which may be externally lit only)
Externally lit
Primary - individual internally backlit channel letters
Individual internally backlit channel letters
Externally lit
Illuminated sigh cabinets not permitted in any district
Temporary Signs: Refer to Zoning Code Chapter 1270.
 
(Ord. 76-02. Passed 7-22-02.)
Brunswick Town Center–Special Planning District Number 2
Part II: Development Signage Guidelines
 
Development Signage Guidelines
General
Type
Directional, special event, identification
 
Quantity
Banners:   2 per light pole
Other:   To be determined with Planning Commission approval
 
Configuration
Ground-mounted, pole-mounted, kiosks, banners
 
Size
Banners:      36 in. x 120 in. maximum; 30 in. x 98 in. minimum
Pole-mounted:   Not to exceed 24 sq. ft. per face
Ground-mounted:   Not to exceed 50 sq. ft. per face
Kiosk:      Not to exceed 64 sq. ft ground area
 
Height
Pole-mounted:   Not to exceed 15 ft. height
Ground-mounted:   Not to exceed 6 ft. height
Kiosk:      Not to exceed 12 ft. height, excluding roof
 
Material
Banners:   Flame-retardant canvas fabric only. Vinyl banners shall not be used.
Other:   Acrylic, metal
 
Color
Colors for all development signage should be coordinated within their respective neighborhoods
 
Location
Development signs may be located within the Main Street median or within the sidewalk areas along Main Street. Additionally, signs may be located within connector areas between Main Street buildings, and at sidewalks along rear of Main Street buildings. Signs may not obstruct an 8-ft. path along Main Street sidewalks at front of buildings
 
Illumination
Signs should be externally lit or internally lit channel letters. Faces of signs within kiosks may be backlit.
Pole-mounted signs may not be internally lit in any manner but must be externally lit
 
 
(Ord. 76-02. Passed 7-22-02.)