The regulation and control of the location, size, type, content, and number of signs permitted shall be governed by the provisions of this chapter. The purposes of this chapter shall be to protect public and private investments in buildings and open spaces; to preserve and improve the appearance of the city as a desirable environment in which to live and work; to create an attractive and pleasing atmosphere for nonresidents who come to visit or to trade; to further encourage sound signing practices as an aid to business; to provide better information to the public; to prevent excessive, conflicting, and confusing sign displays; to reduce hazards to motorists and pedestrians; and to promote to the maximum extent possible, the public health, safety, and general welfare of citizens of the city by regulating and controlling all matters relating to signs.
(Ord. 425, passed 10-14-68)