A. The placement of private banners on city street light poles within public right-of-way areas shall only be permitted for government-sponsored events consistent with § 20.28.095.A. of this Code subject to the following standards:
1. Application. An application shall be consistent with the specific provisions adopted by Council resolution.
2. Number of permits per year. A maximum of one (1) permit per calendar year shall be granted to any one (1) applicant or associated applicants.
3. Display duration. Banners may be placed for a maximum time period of forty-five (45) days. Such time period shall be inclusive of set up and removal.
4. Location. Banner display within public right-of-way areas may occur only at the following locations and shall be limited to installation upon city street light poles:
a. Brea Boulevard: From the south city limits to Imperial Highway and Lambert Road to State College Blvd./Central Avenue.
b. Birch Street: From Brea Boulevard to Valencia Avenue.
c. Imperial Highway: From Berry Street to Valencia Avenue.
d. Kraemer Boulevard: From Imperial Highway to Lambert Road.
e. Lambert Road: From Puente Street to Kraemer Boulevard.
f. Puente Street: From Imperial Highway to Central Avenue.
g. Rose Drive: From south city limits to Valencia Avenue.
h. Valencia Avenue: From south city limits to Birch Street/Rose Drive.
5. Number of banners. A maximum of one (1) banner per light pole and three (3) banners per block, total, from any single or combination of applicants are permitted.
6. Size and orientation. Maximum dimensions of banners shall not exceed thirty-six (36) inches in width and ten (10) feet in length. Banners shall be installed in a vertical orientation with a maximum of fifteen (15) feet vertical clearance from adjacent grade.
7. Materials and design. Banners shall be constructed of weather-resistant fabric designed to remain durable throughout the display period. Such fabric shall be of a color and reflectivity to avoid interference with traffic safety and directional controls. Text and graphics shall be of a design to avoid interference with traffic safety and directional controls. Final materials and design shall be subject to the review and approval of the Superintendent of Streets.
8. Brackets. Applicant shall be responsible for the installation and removal of all brackets. This requirement may be modified by the Superintendent of Streets on a case-by-case basis as appropriate for protection of the city light pole.
9. Maintenance. Applicant is required to maintain all banners in an "as approved" condition. Any necessary repairs to damaged signs shall be immediately remedied by the applicant. The city may immediately remove any banner that presents an imminent threat to public health, safety, or welfare.
10. Final safety determinations. The Superintendent of Streets shall maintain final determination authority on final proposed design and placement of any banner within the right-of-way to fulfill the city's goals and policies for vehicular and pedestrian safety.
11. Prohibitions. The standards listed above shall specifically serve to prohibit all other forms, locations, and installations of signs within public right-of-way areas (i.e. signs within medians, taped signs, and stapled signs").
(Ord. 1247, passed 3-19-24)