The purpose of this subchapter is to achieve balance among the following goals:
(A) To protect the property values and economic well-being of the city;
(B) To encourage the effective use of signs as a means of identification and communication for businesses, organizations and individuals in the city;
(C) To provide a means of way finding in the community, thus reducing traffic confusion and congestion;
(D) To assure maintenance of signs;
(E) To prohibit signs of such excessive size and number that they obscure one another to the detriment of the economic and social well-being of the city;
(F) To protect the safety and welfare of the public by minimizing sign-related hazards to pedestrian and vehicular traffic;
(G) To preventing unsightly and chaotic visual clutter which has a blighting influence upon the community; and
(H) To minimize the possible adverse effects of signs on nearby public and private property, in particular on residential uses and districts.
(Prior Code, § 166.105) (Ord. 2014-040, passed 7-8-2014)