10-6-7: SIGN PERMITS AND SIGN DESIGN INCENTIVES:
   A.   Sign Permits:
      1.   Signs Requiring A Permit: All permanent and temporary signs not exempt from a permit shall not be erected, displayed, altered, relocated, or replaced until the City has issued a sign permit. The applicant and sign owner are responsible for demonstrating compliance with the sign standards.
      2.   Expiration Of A Sign Permit: If a sign authorized by any permit has not been erected within one hundred eighty (180) days from the date of the permit approval and an extension has not been granted, the sign permit shall be deemed expired.
   B.   Sign Design Incentives:
      1.   Purpose: The purpose of these sign design incentives is to encourage an applicant to develop creative signs for a property or development.
      2.   Applicability: These sign design incentives are available in all Mixed Use and Non-Residential Districts. Signs in the Mixed Use Zoning District that are also within the URA boundaries are subject to downtown sign design standards approval.
      3.   Eligible Sign Design Incentives: The following sign designs are eligible for an increase in sign area beyond what is allowed, or flexible sign placement of wall signs on multi-story building:
         a.   Wall, projecting, or freestanding cabinet sign with routed metal face and opaque background - twenty percent (20%) increase in sign area.
         b.   Wall, projecting, canopy or freestanding signs using individual pan channel lettering - thirty percent (30%) increase in sign area and placement of one sign per sign wall above first story.
         c.   Wall, projecting, canopy or freestanding signs using reverse pan channel lettering with halo illumination - a fifty percent (50%) increase in sign area and placement of one sign per sign wall above first story.
         d.   Wall, projecting, canopy or freestanding signs with external illumination using gooseneck or similar fixtures (not including cabinet signs) - a fifty percent (50%) increase in sign area.
      4.   Review Criteria: Signs eligible for design incentives shall comply with the following criteria:
         a.   The design represents a creative design in which sign colors, materials, design, size, height, placement, illumination, and number of signs are appropriate and compatible with the buildings, structures, and other features on the site.
         b.   Nonconforming signs and sign support structures on the building and property shall be removed.
(Ord. 2182, 5-7-2019; amd. Ord. 2239, 6-6-2023)