The purpose of this subchapter is to maintain and enhance the aesthetics along community streets, roads and highways in the city through the control of signs on all such streets, roads and highways. These regulations are intended to enhance pedestrian and traffic safety; limit the intrusion of visual messages; avoid excessive signage; minimize the adverse effects of signs on public and private property values; encourage native plants and landscaping material; protect and enhance the scenic views and natural landscapes; protect and enhance economic viability by assuring aesthetic appeal for tourists, visitors, and residents; promote the use of aesthetically pleasing sign materials and colors; avoid obstacles, distractions, or traffic hazards which impair a traveler's ability to see pedestrians, traffic signs, or vehicles; preserve the right to enjoy scenic amenities; preserve public health, safety, and welfare; enhance the effectiveness of necessary directional and warning signs; enhance air movement and natural light; provide for the effectiveness of permitted signs; reduce the blighting influence of signs; protect the night sky from stray lighting; avoid adverse lighting or reflection; require structurally safe signs; protect the public investment in streets and highways; and promote the overall economic welfare of the city.
(Ord. 570, passed 2-26-07)