A.   All annual licenses shall commence on January 1 each year. No license shall be granted for a period longer than one year. Except where otherwise provided herein, every license shall expire on December 31 following the date of issuance. Applications received for new licenses between November 1 and December 31 of each year shall be issued licenses for the ensuing year.
   B.   The village clerk shall endeavor to notify each annual licensee of the expiration of time of the license held by the licensee at least twenty one (21) days prior to such expiration date; provided, that a failure to make such notification or the licensee's failure to receive it shall not relieve the licensee from the obligation to obtain a new license or renewal.
   C.   Except as otherwise provided herein, each license may be renewed upon proper application and payment of the required fee. The requirements and procedures for granting and issuing a license renewal shall be the same as the requirements and procedures for granting a new license. (2016 Code)