In determining whether a street graphic is compatible with the theme and overall character to be achieved in the downtown business area, the following criteria shall be considered:
(A) Relationship of the graphic to the building or premises, particularly in terms of scale. In no case shall a graphic cover or interrupt major architectural details such as columns, friezes and door and window heads;
(B) Similarity or dissimilarity of the graphic’s size and shape to that of other graphics in the area;
(C) Compatibility of the type of illumination (if any) with the “period look” to be achieved. For example, neon tube lighting except in very unusual cases would not be compatible with a “Gay 90s’ period” look;
(D) Compatibility of the materials used in constructing the graphic with the materials of other graphics in the area. For example, an aluminum graphic might not be compatible with a wooden graphic;
(E) Compatibility of the graphic’s mode of erection with that of other graphics in the area. For example, a free-standing graphic would likely be a jarring note if the vast majority of the other graphics were flush-mounted; and
(F) Any other reasonable criteria which the Board may devise, subject to the approval of the City Council.
(1960 Code, § 53-4-9) (Ord. 3427, passed 3-7-1977; Ord. 7749, passed 2-18-2014)