(A) Within the limitations and restrictions as further provided in this chapter, the total of the areas of all street graphics which an establishment is permitted to display shall be computed according to the following formula: one and one-half square feet of graphics area per one foot of lineal street frontage for the first 100 feet of such frontage, plus one square feet of graphics area per one foot of frontage in excess of 100 feet of such frontage.
(B) Provided, the permitted total of the areas of all street graphics which any establishment may display on each street on which it has frontage shall not exceed 300 square feet, even in the least restrictive zoning districts.
(C) If an establishment has frontage on two or more streets, each side having such frontage shall be considered separately for purposes of determining compliance with the provisions of this chapter.
(1) If an establishment has multiple frontages, the area allowances for street graphics shall not be aggregated so as to permit such establishment to display on any one frontage a greater area of graphics than would otherwise be permitted under divisions (A) or (B) above.
(2) For purposes of computing the permitted total graphics area allowances, the side of an establishment adjacent to an off-street parking area shall not be deemed frontage unless the establishment has no other frontage.
(1960 Code, § 53-2-2) (Ord. 3427, passed 3-7-1977)