(a) No outdoor display or advertising sign shall be hereafter erected or altered within the City until a permit for the same has been issued by the Zoning Inspector.
(b) The application for a permit shall be in such form as may be prescribed by the Inspector from time to time, but it shall contain information that will adequately describe such sign, its location and design and the material from which it is constructed, in order to afford the Inspector sufficient information to apply the provisions hereof. Such application form shall be provided by the Inspector and be available at his office.
(c) A fee in the amount of ten dollars ($10.00) per sign shall accompany each permit application. Such fee shall not be refundable. Upon receipt of a proper application and fee, the Inspector shall, in writing, within fifteen days, either approve or reject such application and, if approved, shall issue a permit therefor. Any rejection shall be accompanied by the reasons therefor.