(A) To promote the creation of an attractive visual environment that promotes a healthy economy by:
(1) Enhancing the town’s ability to attract sources of economic development and growth, while protecting the beauty and unique character of the town and enhancing the aesthetic environment of the town by eliminating visual blight; and
(2) Permitting anyone to inform, identify and communicate effectively.
(B) Protecting and enhancing the physical appearance of the town in a lawful manner that recognizes the rights of every property owner by:
(1) Encouraging the appropriate design, scale and placement of signs;
(2) Encouraging the orderly placement of signs for the safety and best use for all affected; and
(3) Assuring that the information displayed on a sign is clearly visible, conspicuous, legible and readable so that the sign achieves the intent it is purposed to do.
(C) Fostering public safety along public and private streets within the town’s zoning jurisdiction by assuring that all signs are in a safe and appropriate place: promoting public safety, welfare, convenience and enjoyment of travel and the free flow of traffic within the town.
(D) Allowing for administrative review procedures that are the minimum necessary to:
(1) Allow for consistent enforcement of this subchapter;
(2) Establishing a permit system for an allowable variety of signs in commercial districts, and a limited variety of signs in other districts, subject to the standards and permit procedures of this chapter;
(3) Allowing certain signs that are small and unobtrusive, and incidental to the principal use of the respective lots on which they are located, subject to the substantive requirements of this subchapter, but without the a requirement for permits;
(4) Providing for temporary signs for a limited timeframe and under limited circumstances;
(5) Minimizing the possible adverse effect of signs on nearby public and private property; and
(6) Prohibiting all signs not expressly permitted by this subchapter.
(E) Repainting of a sign face for maintenance purposes, and not including changes to color or message shall be considered maintenance or repair and a sign permit is not required. However, any physical alteration of the sign frame or supporting structure shall be considered the same as construction of a new sign and shall require a sign permit and conformance with the standards established in this section.
(Ord. passed 3-14-2005; Ord. 8-8-2011; Ord. passed 10-10-2016; Ord. passed 3-14-2019, § 602)