For the purpose of this chapter, the following definitions shall apply unless the context clearly indicates or requires a different meaning.
ADVERTISE, ADVERTISEMENT, ADVERTISING, PUBLISH, and/or PUBLICATION. Any and all means, whether oral, written, lettered or printed, used for the purpose of conveying to the public notice of the conduct of a sale, as defined in this section.
PERMIT. A permit to conduct a sale.
PERMITTEE. Any person who shall be granted a permit to conduct a sale.
SALE. Any sale or any offer to sell, to members of the general public, goods, wares or merchandise in stock, in connection with a declared purpose, as set forth by advertising, that the sale is anticipatory to the termination, liquidation, discontinuance, dissolution or abandonment of the business or that portion of the business to which the sale relates.
('83 Code, § 5.16.010)