It shall be the intent of the provisions of this chapter to achieve the following objectives:
(A) To establish standards which would permit businesses in the city a reasonable and equitable opportunity to identify themselves;
(B) To preserve and promote civic beauty and not allow signs which would detract from this objective because of unusual size, shape, height, location, condition, cluttering or illumination;
(C) To insure that signs in the city shall not create a safety hazard; and
(D) To preserve and protect the value of land and buildings, and to preserve and protect landscapes.
(‘81 Code, § 6-102) (Ord. 495, passed 9-20-90)