140.17 SIGNAGE.
1.   Notwithstanding any other City ordinance, code or regulation to the contrary, it is unlawful for the owner or operator of any sexually oriented business or any other person to erect, construct, or maintain any sign for the sexually oriented business other than the one primary sign and one secondary sign, as provided herein.
2.   Primary signs shall have no more than two (2) display surfaces. Each such display surface shall:
   A.   Not contain any flashing lights;
   B.   Be a flat plane, rectangular in shape;
   C.   Not exceed seventy-five (75) square feet in area; and
   D.   Not exceed ten (10) feet in height or ten (10) feet in length.
3.   Primary signs shall contain no photographs, silhouettes, drawings, or pictorial representations in any manner, and may contain only the name of the enterprise.
4.   Each letter forming a word on a primary sign shall be of solid color and each such letter shall be the same print-type, size and color. The background behind such lettering on the display surface of a primary sign shall be of a uniform and solid color.
5.   Secondary signs shall have only one display surface. Such display surface shall:
   A.   Be a flat plane, rectangular in shape;
   B.   Not exceed twenty (20) square feet in area;
   C.   Not exceed five (5) feet in height and four (4) feet in width; and
   D.   Be affixed or attached to any wall or door of the enterprise.
6.   The provisions of paragraph A of subsection 2 and of subsections 3 and 4 shall also apply to secondary signs.