The purpose of this chapter is to establish procedures for the review of the design aspects of certain proposed development that does not require discretionary actions, such as approval of a conditional use permit. These procedures are not intended to restrict imagination, innovation or variety in design, but rather to focus on design issues and solutions that will have the greatest effect on community character and aesthetics, and to encourage imaginative solutions and high-quality urban design. The specific purposes of this chapter are to achieve the following:
.010 Recognize the interdependence of land values and aesthetics, and encourage the orderly and harmonious appearance of development within the community;
.020 Ensure that new uses and structures enhance their sites, and are compatible with the highest standards of improvement in the surrounding neighborhoods;
.030 Better protect the increasing values, standards, and importance of land and development in the community;
.040 Retain and strengthen the visual quality of the community;
.050 Assist project developers in understanding the public's concerns for the aesthetics of development, and
.060 Ensure that development complies with all applicable City standards and guidelines, and does not adversely affect community health, safety, aesthetics or natural resources. (Ord. 5920 § 1 (part); June 8, 2004.)