Except as otherwise provided for in this chapter, it is unlawful for any person to construct, erect, enlarge, alter or relocate within the City a sign, as defined in this chapter, without first obtaining the appropriate permits from the City. This chapter is not intended to invalidate Chapter 4.04 (Outdoor Advertising Signs and Structures – General) or Chapter 4.08 (Outdoor Advertising Signs and Structures – Near Freeways) of the Anaheim Municipal Code. In the event of any conflict between this chapter and Chapter 4.04 or Chapter 4.08, the applicable provisions of Chapter 4.04 or Chapter 4.08 shall prevail. All signs, regardless of content, shall be subject to the provisions of this chapter. Except as may be otherwise expressly provided in this chapter, signs shall direct attention to an occupancy, commodity, service or entertainment conducted, sold or offered upon the premises where the sign is maintained, as distinguished from an off-site advertising sign as defined in this chapter. A political or other noncommercial message may be substituted for the copy of any commercial sign allowed under this chapter. (Ord. 5920 § 1 (part); June 8, 2004: Ord. 6042 § 4; October 3, 2006.)