Should an owner desire to increase his schedule of rates, or any part thereof, or modify or change his approved routes, or utilize motor vehicles of a type substantially different from those then in use, or change the name, monogram or insignia on his motor vehicles, he must first notify the City Council in writing of his desire to do so. Said written notice shall hereinafter for convenience be referred to as "Owner's Notification." The City Council may, if it desires, conduct a public hearing into the subject matter of the owner's notification by notifying the owner in writing of its intention to do so within twenty days from the date of receipt by the City Council of the owner's notification. Failure to so notify the owner within said twenty day period shall constitute the approval of the City Council of the subject matter of the owner's notification. Said hearing must be held within thirty days, and a written decision rendered thereon by the City Council within forty-five days, from the date of receipt by the City Council of the owner's notification unless continued upon motion of either the owner or the City Council. (Ord. 2267 § 1 (part); March 22, 1966.)