The provisions of this chapter, as the same relate to the construction, erection and maintenance of signs along freeways, shall not apply to any structure, sign or display constructed, painted or maintained where the advertising is limited to:
.010 The name of the building whereon the sign is located;
.020 The name of the person, firm or corporation occupying the building and the type of business conducted by such person, firm or corporation;
.030 The name of the product manufactured on the premises;
.040 Signs, structures or displays which are limited to the advertising of the services or goods sold on the premises, but no such advertising structures, signs or displays shall exceed thirty square feet in area and shall have no mechanical or moving parts;
.050 Directional warning or information structures required or authorized by law, or directional signs to areas of major attraction, as approved by the City Council;
.060 Official notices issued by any court or public body or officer. (Ord. 1279 § 4 (part); September 10, 1958.)