The following procedures shall govern the application for and issuance of all sign permits under this chapter, and the submission and review of Common Signage Plans and Master Signage Plans.
1. Applications. All applications for sign permits of any kind and for approval of a Master or Common Signage Plan shall be submitted to the Zoning Administrator on an application form or in accordance with application specifications published by the Zoning Administrator.
2. Fees. Each application for a sign permit or for approval of a Master or Common Signage Plan shall be accompanied by the applicable fee.
3. Completeness. Within five (5) days of receiving an application for a sign permit or for a Common or Master Signage Plan, the Zoning Administrator shall review it for completeness. If the Zoning Administrator finds that it is complete, the application shall then be processed. If the Zoning Administrator finds that it is incomplete, the Zoning Administrator shall, within such five-day period, send to the applicant a notice of the specific way in which the applicant is deficient, with appropriate references to the applicable sections of this chapter.
4. Action. Within seven (7) days after the submission of a complete application for a sign permit, the Zoning Administrator shall either:
A. Issue the sign permit, if the sign or signs that are the subject of the application conform in every respect with the requirements of this chapter and of the applicable Master or Common Signage Plan; or
B. Reject the sign permit if the sign or signs that are the subject of the application fail in any way to conform with the requirements of this chapter and of the applicable Master or Common Signage Plan. In case of a rejection, the Zoning Administrator shall specify in the rejection the section or sections of this chapter or applicable plan with which the sign or signs are inconsistent.
5. Action on Plan. On any application for approval of a Master Signage Plan or Common Signage Plan, the Zoning Administrator shall take action on the application on one of the following dates:
A. Fourteen (14) days after the submission of a complete application if the application is for signs for existing buildings; or
B. On the date of final action on any related application for building permit, site plan or development plan for signs involving new construction.
On or before such applicable date, the Zoning Administrator shall either approve the proposed plan or reject the proposed plan if the sign(s) as shown on the plan or the plan itself fails in any way to conform with the requirements of this chapter. In case of a rejection, the Zoning Administrator shall specify in the rejection the section or sections of this chapter with which the plan is inconsistent.