An applicant for a banner permit shall complete and file with the Public Works Department an application which shall include the following:
1. The location, dimensions and purpose of the banner;
2. A facsimile of the proposed banner, including any legend or written matter;
3. The proposed date and time of day when the banner will be installed;
4. The proposed date and time of day when the banner will be removed;
5. Such other information as the City Engineer may require.